Corporate Resources


Revenues and benefits services are core functions for councils, ensuring that they have the necessary funds to provide essential services and that residents receive the benefits they’re entitled to. Efficient management of these services has direct implications on a council’s financial health and the well-being of its residents.

By utilising data analytics and insights, councils can significantly reform and enhance their revenues and benefits services:

Data analytics can assist in segmenting debtors based on their payment history, amount owed, or other factors, allowing councils to tailor their recovery strategies, from reminders to enforcement actions.

By analysing data from service delivery processes, councils can identify bottlenecks or inefficiencies in revenue collection or benefits disbursement and streamline them for faster service.

Analysis of benefit uptake and demand for welfare grants can reveal households at risk of financial hardship, and identify those who may benefit from support they are entitled to.

Analysis of non-domestic rates can identify patterns and trends in the local economy, many months before national economic indicators are released.

Data insights on resident demographics, historical interactions, and preferences can help councils personalise communication, making it more effective in informing residents about their duties and entitlements.

By understanding the demand patterns for various services, councils can allocate resources more efficiently, ensuring that staff and infrastructure are in place when and where they’re needed most

Data analytics can help assess the impact of policy changes on revenue collections and benefit disbursements, informing future policy decisions


Human Resources (HR) departments in councils play a pivotal role in managing and optimising the workforce. By harnessing the power of data analytics and insights, councils can revolutionise their HR functions, making them more efficient, strategic, and aligned with the organisation’s objectives.


Here’s how data analytics and insights can support HR services in councils:

Data analysis can identify patterns or causes of staff turnover, allowing HR to address underlying issues. Exit interview data can provide insights into areas of improvement or potential policy adjustments.

Analysing application and hiring data can help identify effective recruitment channels, streamline processes, and ensure unbiased hiring. Predictive analytics can help forecast staffing needs based on service demand, turnover rates, and strategic initiatives

Analytics can monitor diversity metrics, ensuring councils are meeting inclusion goals and benefiting from a diverse workforce. Identifying potential unconscious biases in recruitment or promotions can lead to more equitable HR practices.

Analysing workforce demographics, skill sets, and retirement patterns can help HR departments plan for future staffing needs. Predictive analytics can help councils proactively address potential labour shortages in critical areas

Survey data can provide insights into employee morale, job satisfaction, and areas needing improvement. Analysing trends over time can gauge the effectiveness of implemented changes or initiatives.

Data can identify patterns of absenteeism, allowing for interventions or adjustments in work arrangements. Insights can guide flexible working policy developments or highlight areas where additional staff coverage is needed.

Integrating HR data with broader council metrics can provide a comprehensive performance scorecard, aligning HR strategy with overall organisational objectives.


Spend and income data is more than just the responsibility of the corporate finance team. By harnessing the power of data analytics and insights, councils can revolutionise how financial data is used across all levels of the organisation, making them more efficient, strategic, and aligned with the organisation’s objectives.

Data analysis can identify patterns and trends in spend, and in-year variances when compared with budgets set across all levels of the organisation.

Data on performance, delivery timelines, and quality metrics can provide a comprehensive view of supplier reliability and value-for-money, aiding in informed decision-making for future procurements.

Automated reporting can be tailored to individual budget managers, allowing them to understand real-time budget, spend and income in a single suite of reports.

Analytics can automate labour-intensive processes for forecasting end-of-year spend, providing early indications of spend that may exceed budget, and allowing teams to spend more time understanding the trends and implementing strategy.

Comparing data with other councils or regions can help position the council’s need in a broader context, potentially highlighting its urgency or significance.


The realm of customer services is ever-evolving, especially with the rapid advancements in digital services and technology. For councils, whose primary stakeholders are their citizens, leveraging data analytics and insights can revolutionise their customer engagement strategies, making them more targeted, efficient, and impactful. Here’s how

The contact centre is the ‘front-door’ to the council, providing early indication of demand into services from social care to libraries and transport. Analysis of this rich data captured at the point of contact is vital to assess the services most in demand, at all points throughout the year.

Analysing contact centre workflows can identify areas ripe for automation, reducing administrative burdens, improving accuracy and customer satisfaction.

Data insights can identify which communication channels (e.g., social media platforms, email, traditional media) are most effective for various audiences and purposes. Analytics can guide decisions on budget allocation across channels.

Seasonal analysis of customer contacts can help to tailor communications and online contact at appropriate times of the year. Sentiment analysis can gauge public reactions to certain topics or announcements.

Data analytics provides evidence-based insights, enabling councils to make well-informed decisions that align with community needs and strategic objectives.

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